Fruit Attraction will launch "Against Copy", a service to ensure the intellectual, industrial and brand rights of exhibiting companies and professional visitors as well as to provide a patent service and information on the new Data Protection law.

The prestigious firm PONS IP will be responsible for this task which is a commitment to quality, by offering legal defence and action against companies that copy.

With "Against Copy", the Fair intends that the products and services it exhibits comply with current regulations. To ensure that this is the case, during the whole exhibition –from 23 to 25 October–, a specialised legal office will assist exhibitors with grievances and complaints against businesses in their fight against intellectual, industrial and brand rights.

Also, a location will be provided so that participants who want to provide samples of boxes or copied products to bring their attention to the professional sector, can display them in an area designated for this purpose.

In terms of the vision of the Fair as a global service to the industry, the event will ensure compliance with regulations and respective approvals, guaranteeing that exhibited products meet all legal and quality requirements. Therefore, a stand could be closed if the products exhibited on it were the object of a court ruling that called for their withdrawal from the market. This service, which guarantees success due to other fairs organised by IFEMA, is an added guaranteed value against possible conflicts between exhibiting companies and the other participants.

An added service
According to the director of Fruit Attraction, Raúl Calleja, "Against Copy" is "an added value service offered by IFEMA to the industry and the exhibitors of a Fair that will be one of the major events of the sector in southern Europe, bringing together more than 1,600 participating companies and more than 70,000 professional visitors from 120 countries around the world."

For her part, Rocío Peris, PONS IP commercial director for Spain, says that "for the peace of mind of the exhibitor, it is essential to have professional advice on such sensitive issues as industrial property and data protection. The new General Data Protection Regulation has produced many doubts as to how to implement it. Regarding the protection of intangible assets (patents, utility models, brands and industrial designs), we must know how to deal with possible offenders to avoid unpleasant surprises. To do this we recommend adequate protection strategy planning, taking into account the territorial markets of interest".